Green Media Enterprises is pleased to announce that Natural Logic Founder, President and CEO Gil Friend will deliver a keynote address at Green West on Wednesday, May 21, 2008 at 10:30 a.m.

A systems ecologist and business consultant with more than 35 years in business, communications and environmental innovation, Mr. Friend combines broad experience in systems ecology, business strategy and management, economic development, public policy, and marketing. He has founded and managed companies in the fields of sustainable development and social marketing, and has developed management strategies and business, operating and marketing plans for large and small companies in a wide range of industries.

Natural Logic’s clients include:  Conair, Fox Broadcasting, General Mills, Hewlett-Packard, Levi Straus & Company,  Nike, Office Depot, Pacific Gas and Electric, Patagonia, Sun Microsystems, and Williams-Sonoma to name a few.

Green West features the complete interactive experience including a broad array of exhibits, conference panels, special events, keynote addresses, and unique networking opportunities-- all on the show floor. For more information on Green West, visit www.GreenWestExpo.com.